Senior Product Manager, CRM & GTM Systems
Core
Own the Lead-to-Opportunity (L2O) domain within the Salesforce and GTM technology ecosystem, managing the roadmap for lead capture, scoring, routing, and conversion into pipeline.
Role type
Senior Product Manager (GTM Systems)
Builds
Internal product roadmap and GTM technology stack integrated with Salesforce
Domain
SaaS / DevSecOps / Marketing & Sales Technology
Required skills
Salesforce Sales Cloud, Lead-to-Opportunity processes, Marketing Automation (Marketo/HubSpot/Pardot), Data Enrichment, Lead Scoring & Routing, Product Roadmap Ownership, Stakeholder Management, Technical Documentation, UAT Strategy (via careerplan.io/jobs/8855883002-senior-product-manager-crm-gtm-systems-at-gitlab-inc)
Preferred skills
Quoting Process Knowledge, API Design, Data Modeling
Responsibilities
Define and maintain multi-quarter internal product roadmap for L2O domain; Translate business strategy from Marketing/Sales/RevOps into system capabilities; Lead discovery and requirements workshops; Mentor Business Systems Analysts (BSAs) in product thinking; Manage backlog intake and triage; Define success metrics and report on outcomes; Collaborate on Salesforce and MarTech integration design.
Seniority
Senior, hands-on IC with mentorship responsibilities