Sr. MarTech Manager, Communications
Core
Lead the MarTech stack for member communications across email, push, in-app, SMS, and emerging channels, ensuring reliability and scale while driving AI adoption.
Role type
Senior MarTech Manager (Communications)
Builds
Scalable communication technology and automation solutions for member engagement
Domain
FinTech / Marketing Technology / Communications
Deliverable
production ML models | product features | infrastructure
Required skills
Braze expertise, communications technology architecture, API/integration fluency, vendor management, RFP leadership, AI capability evaluation, systems thinking, troubleshooting
Preferred skills
Cross-functional influence, build-vs-buy assessment, orchestration and personalization strategy
Technologies
Braze, APIs, schemas, events, triggers, data flows
Responsibilities
Manage Braze integrations, audience syncing, and data flows; Partner with Marketing, Product, Engineering, and Data to translate needs into technical requirements; Lead vendor evaluations, RFPs, and build-vs-buy recommendations; Identify and advance AI opportunities in the communications workflow; Establish MarTech governance and best practices for platform health and data quality
Seniority
Senior, hands-on IC