CareerPlan

Sr. MarTech Manager, Communications

San Francisco OfficeFull-time$153k2026-09-23 → 2026-11-10
On-site

Core

Lead the MarTech stack for member communications across email, push, in-app, SMS, and emerging channels, ensuring reliability and scale while driving AI adoption.

Role type

Senior MarTech Manager (Communications)

Builds

Scalable communication technology and automation solutions for member engagement

Domain

FinTech / Marketing Technology / Communications

Required skills

Braze expertise, communications technology architecture, API/integration fluency, vendor management, RFP leadership, AI capability evaluation, systems thinking, troubleshooting

Preferred skills

Cross-functional influence, build-vs-buy assessment, orchestration and personalization strategy

Technologies

Braze, APIs, schemas, events, triggers, data flows

Responsibilities

Manage Braze integrations, audience syncing, and data flows; Partner with Marketing, Product, Engineering, and Data to translate needs into technical requirements; Lead vendor evaluations, RFPs, and build-vs-buy recommendations; Identify and advance AI opportunities in the communications workflow; Establish MarTech governance and best practices for platform health and data quality

Seniority

Senior, hands-on IC