Marketing Specialist, EMEA
Core
Develop and deliver marketing and communications strategies, media, PR, and branding activities for Guidepoint's offices in London, Athens, and Dubai to support sales growth and client engagement.
Role type
Marketing Specialist (B2B)
Builds
Multi-channel campaigns, content marketing, social media initiatives, event strategies, press releases, and sales-support materials.
Domain
B2B Research & Consulting
Deliverable
product features
Required skills
B2B marketing strategy, growth marketing, lead generation, content marketing, social media management, multi-channel campaign execution, KPI tracking, ROI analysis, copywriting, project management, stakeholder collaboration
Preferred skills
Salesforce, Salesforce Marketing Cloud, WordPress
Responsibilities
Partner with regional leaders to strengthen brand awareness and support sales growth; Develop and implement growth marketing, lead-generation, and social media initiatives; Collaborate with global teams to execute multi-channel campaigns; Support Sales and Client Service teams with event strategies and communications; Establish and track KPIs to optimize programs and demonstrate ROI.
Seniority
Mid-level (3-5 years experience)