Senior Applied AI/ML Scientist - Brand Growth
Core
Develop algorithmic solutions for notification, recommender systems, advertising attribution, and LTV predictions to help independent brands grow on a two-sided wholesale marketplace.
Role type
Senior Applied AI/ML Scientist (Brand Growth)
Builds
ML models for brand acquisition, lifetime value prediction, and cold-start recommendations for a two-sided marketplace.
Domain
E-commerce / Two-sided marketplace / Brand Growth
Deliverable
production ML models
Required skills
LTV modeling, NLP, LLMs, causal ML, bidding optimization, personalization, recommendation systems, experimentation design, information extraction
Preferred skills
Marketplace growth experience, paid marketing, acquisition strategies
Technologies
(Not explicitly listed as a tool list)
Responsibilities
Own applied ML projects end-to-end from framing to production and measurement; Optimize marketing spend for brand acquisition via targeting and personalization; Predict brand lifetime value to prioritize leads; Improve cold-start recommendations for new brands; Identify and enrich brand leads from internal and external data; Use experimentation and causal inference to measure growth levers; Partner with product, engineering, marketing, and sales to ship solutions.
Seniority
Senior, hands-on IC
