Coordenador(a) de Martech
Core
Leading multidisciplinary Martech teams to deliver integrated marketing technology solutions for clients, focusing on architecture, automation, and data strategy.
Role type
Senior Martech Team Lead / Technical Coordinator
Builds
Integrated marketing technology solutions (Marketing Automation, CDP, Personalization, Data Visualization)
Domain
Marketing Technology (Martech) / Digital Transformation
Required skills
Salesforce ecosystem (Marketing Cloud, Data Cloud, Personalization, NEXT, Datorama, Agentforce), Adobe Experience Platform (AEP, AEM, AJO), Marketing Automation, CDPs, Real-time Personalization, Data Visualization, Analytics, Technical Leadership, Cross-functional Team Management, Solution Architecture, Process Optimization, Project Management
Preferred skills
Hands-on experience with Braze, Insider, AI in marketing, Scripting and automation tools
Technologies
Salesforce, Adobe Experience Platform, Adobe Experience Manager, Adobe Journey Optimizer, Braze, Insider, Agentforce
Responsibilities
Lead and develop multidisciplinary Martech teams (Analysts, Architects, Developers, Specialists), Act as technical reference providing guidance on architecture and best practices, Support QA validation of implemented solutions, Create internal tools and automations to optimize operations, Manage technical execution of multi-segment client projects, Design integrated Martech strategies involving automation, CDP, personalization, and AI
Seniority
Senior, hands-on IC with leadership responsibilities
