Staff Content Designer
Core
Craft content, messaging, and story across the consumer purchase journey for a life insurance platform, turning complex financial decisions into clear, trustworthy experiences.
Role type
Staff Content Designer (hands-on IC)
Builds
Consumer-facing product flows (landing pages, onboarding, checkout, post-purchase) and content design standards/practices
Domain
Life insurance technology / Direct-to-consumer digital products
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Content design, copywriting, storytelling, plain language, content hierarchy, presentation skills, AI fluency, Figma, regulatory compliance
Preferred skills
None stated
Technologies
Figma, AI tools
Responsibilities
Write and shape content across the purchase journey; Build narrative backbone for major product flows; Balance functional clarity with emotional resonance; Rapidly iterate on content in collaboration; Present designs to leadership and field feedback; Contribute to content standards, tone-of-voice guidelines, and review processes; Support cross-functional partners with content thinking; Use AI tools to produce on-brand content and shape AI tools for the team; Ground work in evidence via audits, competitive research, user interviews, analytics, A/B testing, and usability research
Seniority
Staff, hands-on IC
