Director of Ad Platform Operations
Core
Lead the technical and operational backbone of Duolingo Ads across direct-sold and programmatic channels to ensure campaign delivery quality and scale premium programmatic revenue.
Role type
Director of Ad Platform Operations
Builds
Reliable, scalable ad operations systems, processes, and team structures for GAM architecture, QA, reporting, and partner onboarding.
Domain
Digital advertising, programmatic buying, mobile app monetization
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Google Ad Manager (GAM) expertise, programmatic deal setup (PMP/PG), campaign trafficking and QA, pacing and reporting reconciliation, vendor management (DSPs/SSPs), cross-functional partnership, operational system design, SLA management, technical troubleshooting
Preferred skills
Scaling from open-auction to deal-led programmatic models, video and mobile app ad products, managing globally distributed operations
Technologies
Google Ad Manager, DSPs, SSPs, PMP, PG
Responsibilities
Own GAM structure and hygiene including canonical ad unit design and yield group logic; act as senior escalation point for complex campaign delivery issues; partner with Sales and Account Management on pre-sale feasibility and programmatic deal setup; accelerate premium revenue by packaging inventory and configuring PMP/PG deals; identify critical resources and drive prioritization for scaling ad operations
Seniority
Director, hands-on IC with strategic oversight
