Practice Lead MarTech
Core
Lead the Martech practice to drive growth and differentiation for WPP Enterprise Solutions by managing business development, client delivery, and a team of 50 experts across France and Morocco.
Role type
Senior Practice Lead (Business & Delivery)
Builds
Packaged Martech offers, AI agent models, and data-driven growth solutions for enterprise clients
Domain
Marketing Technology / Digital Transformation
Deliverable
production ML models
Required skills
Martech strategy, business development, P&L management, team leadership, go-to-market execution, thought leadership, C-level client engagement, technical platform expertise (CDP, Marketing Automation, Personalization, Analytics)
Preferred skills
Agency/ESN market knowledge, agile organizational design, bilingual English
Technologies
Adobe, Braze, Imagino, Bloomreach, Salesforce
Responsibilities
Lead go-to-market strategy for Martech offerings, manage client portfolio and multi-skilled accounts, drive gross margin and P&L, lead a 50-person multicultural team, deliver thought leadership and C-level presentations, organize industry events
Seniority
Senior, hands-on IC with management responsibilities
