Recruitment Marketing Lead
Core
Drive talent attraction and employer brand activation through events, campaigns, and community partnerships to support hiring pipelines for Engineering, Data/AI, Design, and Commercial teams.
Role type
Recruitment Marketing Lead (Hands-on IC)
Builds
Talent events, paid/organic campaigns, Glassdoor strategy, and careers page optimization
Domain
EdTech / Online Language Learning
Deliverable
product features
Required skills
Recruitment marketing strategy, talent event planning, campaign management, Glassdoor reputation management, data analysis, stakeholder briefing, LinkedIn advertising, job board management
Preferred skills
Employer brand activation, candidate journey optimization, AI tool usage, technical stakeholder collaboration
Technologies
LinkedIn Ads, Glassdoor, Job Boards, Niche Talent Platforms
Responsibilities
Build attraction plans for priority chapters; partner with TA and hiring leaders to define audiences; brief Brand/Employer Brand on campaigns and content; shape and deliver talent events; own Glassdoor strategy and review responses; coordinate paid and organic recruitment campaigns; improve careers page candidate journey; measure impact via KPIs (reach, engagement, leads, conversion); share learnings with stakeholders
Seniority
Mid-Senior, hands-on IC
