Creative Director, Growth and Product Marketing
Core
Lead creative strategy, systems, and execution for Growth and Product Marketing, translating member insights into creative that drives acquisition, activation, engagement, and retention for a financial technology company.
Role type
Senior Creative Director (Growth & Product Marketing)
Builds
Performance marketing assets, lifecycle communications, web content, DRTV, product branding, and go-to-market campaigns for a fintech app.
Domain
Financial Technology (FinTech) / Growth Marketing
Deliverable
product features
Required skills
Creative leadership, performance marketing strategy, DTC creative expertise, full-funnel creative strategy, team management, AI creative tools proficiency, cross-functional collaboration
Preferred skills
Experience with agent-powered systems, video production, motion design, localization workflows
Technologies
AI creative tools, agent-based systems, video editing software, DRTV platforms
Responsibilities
Own creative vision across paid social, display, streaming, and organic growth channels; lead and mentor a multidisciplinary creative team; develop scalable creative toolkits and operating models; shape AI-enabled creative workflow strategy; partner with Growth, Product Marketing, and Data teams on strategy.
Seniority
Senior, hands-on IC with people management
