Chapter Lead - Brand Strategy - 12 month contract
Core
Lead enterprise brand strategy and customer experience standards across digital, physical, and human interactions for a major Australian bank.
Role type
Senior IC brand strategy & experience design lead
Builds
Enterprise brand architecture, digital experience roadmaps, and interaction design principles for banking products
Domain
Banking / Customer Experience / Brand Strategy
Deliverable
product features
Required skills
Brand strategy, customer journey analysis, service design, cross-functional influence, stakeholder management, governance, team leadership, AI literacy
Preferred skills
Experience in large regulated organizations, mobile app strategy, behavioral research, responsible AI design
Technologies
None explicitly listed
Responsibilities
Own and evolve enterprise brand strategy and architecture; Translate brand pillars into product and experience decisions; Define experience principles across digital and physical touchpoints; Coach and grow a high-performing chapter; Lead brand governance and supplier management
Seniority
Senior, hands-on IC with team leadership
