SVP Marketing Data Science
Core
Lead advanced analytics initiatives and develop sophisticated measurement models to optimize marketing spend and drive business impact for Citi's media investment.
Role type
SVP, Marketing Data Science (Strategic Leadership + Hands-on IC)
Builds
Production ML models for cross-channel attribution, audience analytics, consumer journey, and scenario planning.
Domain
Financial Services / Marketing Analytics / Media Sciences
Deliverable
production ML models
Required skills
Advanced statistical and machine learning modeling, Python, R, SQL, Hive, TensorFlow, PyTorch, Gen AI platforms, predictive analytics, team leadership, stakeholder communication
Preferred skills
Experience in financial services, commercialization of analytics projects, deep learning/Neural Networks, LLMs/NLP
Technologies
Python, R, SQL, Hive, Tableau, Power BI, Dataiku, TensorFlow, PyTorch
Responsibilities
Design and implement advanced statistical/ML models for marketing effectiveness and attribution; Lead the development and execution of the marketing advanced analytics roadmap; Lead, mentor, and manage a team of data scientists; Forecast marketing outcomes and inform budget allocation decisions; Communicate complex analytical concepts to senior leadership and cross-functional partners.
Seniority
SVP, Strategic Leadership with hands-on technical involvement