Digital Platforms and AI Marketing Transformation, Vice President
Core
Drive Vertical AI transformation and establish best practices for public-owned marketing sites and digital platforms.
Role type
Vice President, Digital Platforms and AI Marketing Transformation
Builds
AI-powered marketing capabilities, scalable digital infrastructure, and public-facing marketing sites
Domain
Financial Services / Digital Marketing / AI
Deliverable
production ML models
Required skills
AI strategy and implementation, marketing technology evaluation, CMS architecture, SEO and performance optimization, project management, data analysis
Preferred skills
Generative AI, personalization engines, predictive analytics, Adobe Experience Manager (AEM)
Technologies
Generative AI, Adobe Experience Manager (AEM), marketing automation platforms, predictive analytics engines
Responsibilities
Execute Vertical AI transformation roadmap, evaluate and integrate AI tools, manage Proof of Concept projects, optimize AI tool performance, define frameworks for measuring AI ROI, implement best practices for site performance and security, support AEM replatforming, monitor site health and collaborate on enhancements
Seniority
Executive, hands-on leadership
