Marketing Manager II, Luxury Experience
Core
Shape marketing strategy and lead go-to-market launches for Lyft's luxury ride experience portfolio.
Role type
Product Marketing Manager (Luxury Transportation)
Builds
Premium ride experience products and marketing campaigns for Lyft's luxury portfolio
Domain
Ride-sharing / Mobility / Luxury Travel
Deliverable
product features
Required skills
Product marketing strategy, cross-functional collaboration, consumer insights analysis, creative brief writing, project management, data-driven experimentation, competitive landscape analysis
Preferred skills
Luxury brand experience, travel/hospitality industry background, marketplace business experience
Technologies
None stated
Responsibilities
Shape marketing strategy and lead high-impact go-to-market launches for new product experiences; Be the voice of the customer to influence cross-functional thinking and inform the product roadmap; Own outbound marketing campaign strategies to drive engagement and growth; Build understanding of research and competitive landscape to surface actionable insights; Partner with cross-functional teams to ensure marketing approach delivers against business objectives; Write inspiring creative briefs and shepherd creative development for marketing touchpoints
Seniority
Mid-Senior, hands-on IC
