Staff Growth Product Manager, Lyft Business
Core
Define and execute growth strategy for Lyft Business, owning the marketing and lifecycle stack to drive customer acquisition, activation, and retention for B2B transportation solutions.
Role type
Staff Growth Product Manager
Builds
Shared growth infrastructure (lifecycle, CRM, attribution, experimentation) and growth loops for Lyft Business portfolio.
Domain
B2B/B2B2C Transportation & Mobility
Deliverable
product features
Required skills
Growth strategy definition, lifecycle & CRM management, funnel & cohort analysis, A/B testing design, product analytics fluency, cross-functional leadership, B2B marketplace dynamics.
Preferred skills
Experience with modern growth stack tools (Amplitude, Mixpanel), multi-stakeholder alignment.
Technologies
Amplitude, Mixpanel, CRM platforms, experimentation tooling
Responsibilities
Define growth strategy across acquisition, activation, conversion, retention, and expansion; Build lifecycle and CRM messaging infrastructure; Architect customer journey from awareness to first value; Design and operate growth loops for referrals and feedback; Set experimentation cadence and hold portfolio accountable to validated tests; Translate funnel data into quarterly prioritization.
Seniority
Staff, hands-on IC with strategic scope