VML & Ogilvy | Social Content Planner (WPP Content Studio), Japan
Core
Translate high-level social strategy into actionable, platform-specific editorial calendars and go-to-market plans for Japanese brands, bridging the gap between strategists and creative teams.
Role type
Social Content Planner
Builds
Monthly and weekly editorial calendars, content plans, and cross-channel ecosystem mappings for clients.
Domain
Digital Marketing / Social Media / Japanese Consumer Culture
Deliverable
product features
Required skills
Social content planning, Japanese social ecosystem expertise, Omni-channel marketing, Trend spotting, Cultural awareness, AI tool usage for planning
Preferred skills
Creator/influencer identification, Performance analysis, Strategic translation
Technologies
WPP Open, AI planning tools, Meta (IG/FB), YouTube, TikTok, X, LINE
Responsibilities
Convert master strategies into executable content systems; Tailor content plans for specific platform behaviors; Monitor real-time Japanese culture and trends; Provide creative references and cultural context to fuel execution; Collaborate with Strategy, Creative, and Accounts teams.
Seniority
Mid-Senior (4+ years experience)
