Growth & Distribution Lead
Core
Own how the AI-native finance product goes to market and spreads by building the growth and distribution engine from the ground up.
Role type
Growth & Distribution Lead (hands-on IC) (via careerplan.io/jobs/85-00C-DC-07E-growth-distribution-lead-at-okoora)
Builds
Growth and distribution engine for an AI-native finance product
Domain
Fintech / AI-native products
Deliverable
product features
Required skills
market understanding, audience identification, messaging strategy, channel selection, organic growth experimentation, content creation, outreach execution, product-integration with growth, community management, partnership development, AI/automation usage, data analysis
Preferred skills
zero-to-one growth experience, AI-native product experience, self-serve SaaS experience, developer tools experience, marketplace experience, community-led growth experience, referral system experience, creator program experience, partner ecosystem experience, personal audience or network
Technologies
AI tools, automation platforms, content creation tools, analytics platforms
Responsibilities
Understand the product, market, and target audiences; identify customer segments, personas, messages, and channels; find communities, creators, networks, forums, and partnerships; build and test organic growth experiments; create and execute content, outreach, and growth initiatives; work with Product and Engineering to embed growth in the product; design and test sharing, referral, community, creator, and partner loops; engage with early users to understand activation, engagement, retention, and sharing; use AI and automation for research, content, outreach, experimentation, and analysis; measure growth efforts and connect them to adoption and commercial outcomes.
Seniority
Individual Contributor, hands-on execution
