Product Marketing Manager
Core
Define and execute Go-To-Market (GTM) strategies for AI-powered creative tools, translating product capabilities into compelling messaging for creators and brands.
Role type
Senior Product Marketing Manager (GTM)
Builds
High-impact product launches, multi-channel marketing campaigns, and user communication touchpoints for a SaaS creative platform.
Domain
Creative technology / SaaS / AI tools
Deliverable
product features
Required skills
Go-to-Market strategy execution, cross-functional collaboration, data-informed funnel optimization, AI tool utilization, storytelling and copywriting, user engagement strategy
Preferred skills
Experience in fast-paced high-growth environments, knowledge of creator economy trends
Technologies
Modern AI platforms, in-product messaging tools, email marketing platforms, social media channels
Responsibilities
Lead end-to-end GTM launches for new features and AI capabilities; Drive measurable business results in user acquisition, conversion, and retention; Build targeted messaging strategies for existing and new user segments; Own user communications across in-product, email, social, and web channels; Orchestrate cross-functional campaign execution with Product, Design, and Sales teams; Optimize user funnels to reduce friction and improve conversion rates