Senior Marketing Manager - Advisor Marketing
Core
Lead marketing strategy for priority investment content and thought leadership programs to connect T. Rowe Price's investment expertise to U.S. financial advisors and drive business results.
Role type
Senior Marketing Manager (Asset Management/Wealth Management)
Builds
Integrated marketing plans, advisor-facing narratives, and sales tools for ETFs, Model Portfolios, and Private Markets.
Domain
Asset Management / Wealth Management
Deliverable
product features
Required skills
Strategic thinking, commercial acumen, cross-functional influence, complex program management, data-driven prioritization, investment industry knowledge
Preferred skills
Asset management marketing experience, wealth management distribution channel knowledge, thought leadership strategy development
Technologies
None stated
Responsibilities
Identify opportunities to connect market developments and investment insights to advisor needs; Translate complex investment concepts into compelling advisor-facing narratives; Own marketing strategies for priority investment content defining audiences, objectives, and activation plans; Drive coordinated activation across marketing and sales channels; Serve as a strategic partner to senior stakeholders across Sales, Investment, and Product Marketing; Evaluate marketing opportunities based on audience needs and business impact.
Seniority
Senior, hands-on IC