Senior Product Adoption & Engagement Specialist
Core
Designing and owning the end-to-end strategy to drive tutor behavior change, tool adoption, and engagement across communications, community, and learning channels.
Role type
Senior Product Adoption & Engagement Specialist (Strategy)
Builds
Tutor adoption of new tools, policies, and programs; coherent cross-channel engagement plans.
Domain
EdTech / Online Language Learning Marketplace
Deliverable
product features
Required skills
Go-to-market strategy, behavior change design, cross-channel orchestration, stakeholder management, data-driven decision making, roadmap ownership, cross-functional influence
Preferred skills
Community engagement collaboration, user empathy for solopreneurs, marketplace dynamics understanding, brand voice management
Technologies
None stated
Responsibilities
Own the strategy for tutor behavior change and tool adoption; manage the tutor engagement calendar and sequence; design cross-channel strategies; partner with Product Managers to translate strategy into roadmaps; present recommendations to senior stakeholders; define success metrics and own the narrative on results.
Seniority
Senior, hands-on IC