Director of Social, Content & Creators (Harry's)
Core
Lead the creation and execution of innovative strategies for social media, creator marketing, and sponsored collaborations to elevate the Harry's brand in a competitive online marketplace.
Role type
Director of Social, Content & Creators
Builds
Social media campaigns, creator partnerships, and brand storytelling content
Domain
Consumer Packaged Goods (CPG) / Men's Grooming
Deliverable
product features
Required skills
Strategic content planning, creator marketing strategy, social media management, agency management, team leadership, performance analytics, budget allocation
Preferred skills
Experience commissioning/executive producing video content, anticipating consumer trends, cross-functional collaboration
Technologies
Instagram, TikTok, YouTube, LinkedIn
Responsibilities
Develop comprehensive content strategies integrating social media and creator collaboration; oversee strategy for all social media channels; guide creation of compelling content across platforms; manage external relationships with production houses and agencies; lead and mentor a growing content team; monitor and analyze content effectiveness; allocate and manage a dedicated budget
Seniority
Director, strategic leadership & team management