Social Media Manager, UCANZ
Core
Lead English-language social media strategy, community engagement, and audience growth for Crunchyroll's UCANZ region, serving over 100 million anime fans globally.
Role type
Senior Social Media Manager (Generalist/Strategy)
Builds
Social media campaigns, community engagement programs, and audience growth initiatives for Crunchyroll's anime and manga content.
Domain
Entertainment / Anime & Manga / Social Media
Deliverable
product features
Required skills
Social media strategy, community management, audience segmentation, agency management, cross-functional collaboration, content development, performance analytics, fandom culture knowledge.
Preferred skills
Experience with entertainment IPs, organic growth strategies, platform discovery optimization.
Technologies
Social media platforms, analytics tools, content management systems.
Responsibilities
Shape social programming and editorial calendars; develop audience-first campaigns; lead community management and engagement; manage agency partners and external workflows; optimize strategies using performance insights; provide flexible coverage during major launches.
Seniority
Senior, hands-on IC with strategic leadership