Sr. Associate, Digital Shelf
Core
Lead creative asset management and optimization for Harry's, Lume, and Flamingo on Walmart.com, translating performance data into visual narratives that drive sales.
Role type
Senior IC digital shelf manager (e-commerce)
Builds
Product listings, A+ / Rich Media, brand storefronts, and advertising materials for Walmart and other retailers
Domain
Consumer Packaged Goods (CPG) / E-commerce
Deliverable
product features
Required skills
Creative strategy, Walmart ecosystem expertise, data-driven hypothesis testing, Adobe Creative Suite or Figma, SEO/AEO, troubleshooting back-end platform issues
Preferred skills
Content syndication platforms (Salsify, Syndigo), Walmart Connect, experience with other retail marketplaces (Target, Ulta, Kroger)
Technologies
Adobe Creative Suite, Figma, Walmart Connect, Salsify, Syndigo
Responsibilities
Develop and execute creative strategy for multiple brands; lead end-to-end creation and optimization of creative assets; optimize images and rich media to lift CTR and CVR; form hypotheses for creative updates and track impact; build and upload listings optimizing for SEO/AEO; troubleshoot back-end publishing errors; monitor listing health and performance data; apply learnings to other marketplaces
Seniority
Senior, hands-on IC