Manager, Strategy & Activation
Core
Lead day-to-day client contact and campaign management across digital buying platforms, ensuring planning and execution align with client expectations and business goals.
Role type
Manager, Strategy & Activation (Client-facing IC)
Builds
Digital campaigns and media plans for brand and acquisition goals
Domain
Digital advertising and programmatic media
Required skills
Digital planning, Google Ads in-platform experience, cross-channel media planning, campaign optimization, client relationship management, team coaching
Preferred skills
Programmatic Display, Video, Paid Search, Paid Social experience, technical/analytical mindset
Technologies
Google Ads, Display, Video, Social, Search, Audio, OOH
Responsibilities
Lead day-to-day contact with clients for campaign planning and management, create cross-channel digital brief responses and media plans, manage campaign execution and QA within buying platforms, optimize campaign performance against forecasts, provide insight and analysis of campaign results, build relationships with media partners and technology vendors, identify revenue opportunities, train and coach Analysts
Seniority
Manager, hands-on IC with line management responsibilities