Senior Director, Membership Strategy
Core
Define and evolve Crunchyroll's global membership value proposition by connecting streaming, games, commerce, and digital manga into a unified experience.
Role type
Senior Director, Membership Strategy (Strategy & Business Development)
Builds
Global membership experience, strategic frameworks, and business cases for new benefits.
Domain
Media & Entertainment, Subscription Services, Anime/Manga
Required skills
Strategic planning, value proposition design, cross-functional leadership, financial modeling, market research, pricing strategy, stakeholder management, data analysis, competitive intelligence, presentation skills
Preferred skills
Management consulting background, media/tech/subscription industry experience, MBA, digital retail/e-commerce experience
Technologies
None explicitly stated
Responsibilities
Define global membership value proposition, set strategic priorities connecting multiple business lines, partner with senior leaders to align strategies, establish strategic frameworks and performance measures, shape membership tier and pricing strategy, build business cases for new benefits, partner with Finance on growth and unit economics, develop fan segmentation frameworks, evaluate competitive positioning, monitor industry trends, present recommendations to senior leadership
Seniority
Senior Director, 15+ years experience
