CareerPlan

Director, Brand Design

Betterment HQ - New York CityFull-time$175k–$205k2026-10-29 → 2026-11-10
Hybrid

Core

Lead the brand design system and craft across advertising, web, motion, and sales collateral for a fintech company's retail and B2B businesses.

Role type

Director, Brand Design (Hands-on IC with team leadership)

Builds

Brand design system, advertising, web, motion, and sales collateral

Domain

Financial services / Brand Design

Required skills

Brand design systems, art direction, concepting, team management, cross-functional partnership, strategic creative direction, vendor management

Preferred skills

Fintech or wealth management experience, regulated industry compliance knowledge

Technologies

Figma, Adobe Creative Suite, Motion tools

Responsibilities

Act as the arbiter of the brand design system and standards; Review and shape creative briefs before work begins; Lead concepting and art direction on key initiatives; Manage and develop a team of senior designers; Build and pitch proposals for new design initiatives; Source and direct vendors and agencies

Seniority

Director, hands-on IC with people leadership