Social Media Strategist, League of Legends (12 Month Contract)
Core
Develop and execute social media strategies for League of Legends in EMEA, driving campaigns, content, and initiatives across social channels including LEC to engage players and fans.
Role type
Senior Social Media Strategist (Contract)
Builds
Regional and LEC social media campaigns, content pipelines, and player engagement initiatives
Domain
Video Games / Esports / Social Media Marketing
Deliverable
product features
Required skills
Social channel management, campaign strategy, audience segmentation, KPI tracking, content planning, esports ecosystem knowledge, cross-functional collaboration, trend analysis
Preferred skills
Multinational experience, EMEA regional expertise, additional EMEA languages (French, German, Spanish, Turkish, Arabic, Russian), agency partnership management
Technologies
Social media platforms, analytics tools, content management systems
Responsibilities
Partner with EMEA Publishing teams to provide social media expertise and inform social-first approaches; Contribute to EMEA-wide Publishing campaigns by bringing a social media perspective; Identify opportunities to connect esports initiatives with broader Publishing priorities; Collaborate with a partner agency to develop and refine channel strategies for LEC; Define and track KPIs for social media performance; Support Social Media strategy and coverage on-site for LEC events & roadtrips; Monitor social trends, audience sentiment, and competitive benchmarks
Seniority
Senior, hands-on IC