Senior Web Strategy & Experience Specialist
Core
Own the strategic roadmap for the Zuora website, prioritizing business impact and pipeline contribution while managing web development, analytics, and personalization strategies.
Role type
Senior Web Strategy & Experience Specialist
Builds
Corporate website, campaign pages, and digital experiences for B2B SaaS clients
Domain
B2B SaaS, Digital Marketing, Web Strategy
Deliverable
product features
Required skills
Website roadmap ownership, A/B testing, Technical SEO, Data analytics (GA4, Amplitude), Personalization strategy, WordPress governance, Stakeholder management
Preferred skills
Experimentation platforms (Optimizely), AEO/GEO knowledge, Multi-language site management, HTML/CSS/JavaScript, Tag management (GTM), Web privacy compliance
Technologies
WordPress, GA4, Amplitude, Looker Studio, Demandbase, Optimizely, GTM
Responsibilities
Define KPIs and run testing programs to improve conversion; Implement technical SEO and site architecture; Design personalization strategies using behavioral data; Guide web development team priorities and technical approach on WordPress; Build dashboards for site performance; Manage multi-language and region-specific experiences.
Seniority
Senior, hands-on IC