Product Marketing Director - ETF Lead
Core
Senior marketing leadership role leading product marketing efforts, positioning, and go-to-market direction for ETFs across regions and business units.
Role type
Senior IC product marketing director (ETFs)
Builds
ETF product suites, value propositions, and integrated marketing campaigns
Domain
Asset Management / Financial Services
Deliverable
product features
Required skills
Product marketing leadership, investment acumen, go-to-market strategy, client insight, cross-functional partnership, campaign planning, performance accountability
Preferred skills
CFA designation, deep understanding of capital markets, executive communication, matrixed organization leadership
Technologies
N/A
Responsibilities
Lead product marketing direction and prioritization for ETF asset classes; Develop differentiated value propositions and messaging frameworks; Maintain deep understanding of client needs and market trends; Lead integrated product marketing and communications planning; Build partnerships with investment leaders and product managers; Monitor campaign effectiveness and business performance
Seniority
Senior, hands-on IC