Product Marketing Director - ETF Lead
Core
Senior marketing leadership role responsible for leading product marketing efforts, positioning, and go-to-market direction for ETFs across regions and business units.
Role type
Senior IC product marketing director (ETFs)
Builds
ETF product suites, value propositions, and integrated marketing campaigns
Domain
Asset Management / Financial Services
Deliverable
product features
Required skills
ETF product expertise, investment acumen, go-to-market strategy, competitive intelligence analysis, cross-functional leadership, stakeholder management, campaign planning, performance metrics tracking
Preferred skills
CFA designation, institutional client segment knowledge, executive communication, complex information synthesis, matrixed organization collaboration
Technologies
None stated
Responsibilities
Lead product marketing direction and prioritization for ETF asset classes; Develop differentiated value propositions and messaging frameworks; Synthesize market dynamics and client requirements to determine strategic focus; Partner with investment leaders and product managers to align priorities; Monitor campaign effectiveness and business performance to refine strategies
Seniority
Senior, hands-on IC