Social Media Manager
Core
Social specialist for ice cream brands, turning consumer insight and cultural trends into entertaining, platform-native content.
Role type
Social Media Manager
Builds
Organic posts, paid content, and social channel strategies for ice cream brands
Domain
FMCG / Food & Snacks
Deliverable
product features
Required skills
Social media strategy, copywriting, social listening, influencer management, paid media, social media tools (Sprinklr, Meta Business Suite), Gen AI tools, content calendar planning
Preferred skills
FMCG/food industry experience, AI workflow design, agentic thinking
Technologies
Sprinklr, Meta Business Suite, Gen AI tools
Responsibilities
Respond to consumer comments and @mentions, use social listening to track trends, identify influencer partnerships, write copy for organic and paid posts, develop content ideas from briefs, collaborate with creative teams, guide platform best practices, review client briefs, plan content calendars, present strategies to clients, track and report on performance analytics
Seniority
Mid-Senior