Brand Marketing Manager
Core
Shape and evolve Fastly's brand, drive brand awareness, and ensure brand consistency across all marketing channels.
Role type
Brand Marketing Manager
Builds
Integrated brand campaigns, brand governance frameworks, and enablement programs for employees and agencies.
Domain
B2B SaaS / Edge Cloud Platform
Required skills
Brand strategy translation, program management, brand governance, agency management, brand measurement, cross-functional leadership, creative briefing, AI tool experimentation
Preferred skills
B2B SaaS brand experience, AI workflow automation, executive thought leadership management
Technologies
AI tools for audience research and creative concepting
Responsibilities
Translate brand strategy into actionable program plans and creative briefs; Create systems for brand identity consistency and self-serve training; Manage external brand agencies and production budgets; Support brand health tracking and campaign effectiveness; Collaborate with Product Marketing and Field Marketing to align brand initiatives; Partner with PR and executive teams on thought leadership.
Seniority
Mid-Senior, hands-on IC