Integrated Marketing Lead, Global Programming & Industry
Core
Own Pinterest's industry presence, develop programming for global industry events, and lead executive speaking opportunities to shape visibility and reputation in the advertising and marketing landscape.
Role type
Senior Integrated Marketing Lead (Global Programming & Industry)
Builds
Global industry tentpole events, executive speaking programs, and integrated partnership initiatives
Domain
Technology, Advertising, Media, Marketing
Deliverable
product features
Required skills
Integrated marketing strategy, B2B marketing, event programming, executive speaking coordination, cross-functional leadership, project management, narrative development, industry trend analysis, AI tool utilization
Preferred skills
Experience in technology/media/advertising environments, experience with Cannes Lions or similar global tentpoles
Technologies
AI tools for research, briefing, planning, and reporting
Responsibilities
Own Pinterest's industry presence including executive speaking opportunities and external storytelling; Develop programming for Pinterest-owned events and global industry tentpoles; Inform Pinterest's speakership strategy and lead execution across key global tentpoles; Lead cross-functional collaboration across regional and global stakeholders; Prepare and support internal spokespeople and executives for speaking engagements; Build and activate integrated partnership opportunities with clients and third-party partners; Lead end-to-end planning across briefs, workbacks, budgets, approvals, dependencies, logistics, and launch readiness; Support measurement and optimization by defining success metrics and tracking program impact; Stay ahead of industry and competitive trends to identify opportunities for Pinterest to lead timely conversations; Use AI to accelerate research, speaker briefing prep, event planning and reporting
Seniority
Senior, hands-on IC