Integrated Marketing Lead, UCAN Programming & Industry
Core
Lead Pinterest's industry relations and programming strategy across the U.S. and Canada, managing key associations, speaking opportunities, and event activations to shape visibility and influence.
Role type
Senior Integrated Marketing Lead (Industry Relations & Programming)
Builds
Industry association memberships, speaking programs, and event activations for Pinterest's owned and partner events.
Domain
Advertising and Marketing
Deliverable
product features
Required skills
Integrated marketing strategy, industry association management, event programming, speaker management, stakeholder alignment, ROI analysis, AI-assisted research and reporting
Preferred skills
Experience with major industry associations (IAB, ANA, MMA), travel for industry events
Technologies
AI tools for research and briefing
Responsibilities
Manage memberships and commitments for key industry associations; inform and execute speaking strategy for major industry moments; develop programming for owned and industry events; prepare executives for speaking engagements; partner with Sales and Comms to maximize membership value; track and report on the impact of investments.
Seniority
Senior, hands-on IC