Copywriter
Core
Create creative and strategic copy across email, site, paid channels, and promotional materials for a fashion rental brand.
Role type
Mid-level in-house copywriter
Builds
Email campaigns, paid ads, promotional copy, and site content for Rent the Runway
Domain
Fashion retail / Circular economy
Deliverable
product features
Required skills
Brand copywriting, integrated marketing campaigns, tone of voice management, Figma familiarity, generative AI adoption
Preferred skills
Pop culture awareness, fashion trend knowledge, creative collaboration tools
Responsibilities
Write evergreen emails for CRM, craft copy for major sale events, produce conversion-driven ad copy, contribute to tone of voice guidelines, strategize on site placements
Seniority
Mid-level, hands-on IC