Director, Content Strategy
Core
Define and own the vision for health and behavior change content across Noom's member experience, translating CBT-based science into engaging content.
Role type
Director, Content Strategy (Strategic IC with team leadership)
Builds
Structured mini-courses, personalized daily content, microhabit challenges, treatment guides, and recipes for a digital health platform.
Domain
Digital Health / Consumer Health / Behavior Change Science
Required skills
Content strategy leadership, hands-on writing and editing, behavior change science (CBT), cross-functional leadership, data-driven decision making, team management, AI tool application, regulated industry experience
Preferred skills
Experience in regulated/complex industries, clinical partnership experience
Technologies
AI-assisted content workflows
Responsibilities
Define content strategy and roadmap, lead content for new launches, translate science into practical content, set best practices for content-driven growth, partner with Product/Design to evolve features, own editorial quality, lead cross-functional alignment, build AI workflows, manage and develop a small content team
Seniority
Director, strategic leadership with hands-on execution