Senior Manager, Global Engagement Strategy
Core
Develop and execute global engagement strategies and measurement frameworks to deepen viewer retention and habit formation on Crunchyroll's streaming platform using data-driven insights.
Role type
Senior Manager, Global Engagement Strategy (Analytics & Strategy)
Builds
Data-driven engagement strategies, measurement frameworks, and prioritized initiatives for global business and product decisions.
Domain
Streaming, Media & Entertainment, Consumer Technology
Required skills
Strategic thinking, Consumer behavior analysis, A/B testing design, Measurement framework development, Executive presentation, SQL, Python, Statistical analytics, Lifecycle management, Segmentation strategy
Preferred skills
Streaming/Subscription business experience, Matrixed organization experience, AI-enabled workflow development
Technologies
SQL, Python
Responsibilities
Analyze end-to-end streaming journey to identify engagement barriers and opportunities; Develop actionable behavioral segments based on viewing patterns and lifecycle stages; Establish measurement frameworks and define success metrics for engagement initiatives; Partner with product and data science to design and evaluate A/B tests; Identify early behavioral signals indicating declining engagement or churn; Build compelling presentations for executive-level audiences.
Seniority
Senior Manager, hands-on IC with strategic leadership
