Software Engineer II, CRM & SEO
Core
Build full-stack features for Instacart's organic search visibility (SEO/AEO) and CRM execution tooling (email, push, SMS, in-app) to drive growth and customer engagement.
Role type
Senior full-stack software engineer (SEO & CRM)
Builds
Search engine and AI answer engine visibility features; modular email component libraries and campaign execution tooling
Domain
E-commerce / Grocery delivery / Marketing Technology (via careerplan.io/jobs/8244914-software-engineer-ii-crm-seo-at-instacart)
Deliverable
production ML models | product features
Required skills
React, TypeScript, Ruby, Python, PostgreSQL, SQL, Next.js, HTML/CSS, REST APIs, data pipelines, observability
Preferred skills
SEO/AEO best practices, LLM optimization, templating languages (Liquid, AMPscript), ESP platforms (Braze, Salesforce), QA tools (Litmus, Cypress), big data technologies (Spark, Snowflake)
Responsibilities
Design and ship full-stack features for search visibility and CRM; build and evolve React email component libraries; develop responsive HTML/CSS emails; contribute to data pipelines for SEO/AEO; execute dynamic CRM campaigns; build automation and internal tooling; troubleshoot rendering and logic issues; collaborate with product and marketing teams
Seniority
Mid-Senior, hands-on IC
