Sr. Manager, Web Strategy
Core
Define and champion the digital experience for Asana's website to drive product understanding, customer acquisition, and trial conversion.
Role type
Senior Manager, Web Strategy
Builds
asana.com
Domain
SaaS / Digital Strategy
Deliverable
product features
Required skills
Customer journey thinking, Digital strategy ownership, Cross-functional influence, Data synthesis (qualitative/quantitative), Website infrastructure knowledge, Strategic roadmap building
Preferred skills
Curiosity about AI tools, Building high-performing teams
Technologies
Analytics tools, A/B testing platforms
Responsibilities
Establish a customer-journey-led vision for key segments, Develop the website tactical roadmap, Elevate the web team's operation from support to proactive strategy, Establish a clear measurement framework for the website, Partner with PMM and product to translate the portfolio into a coherent experience, Build deep cross-functional alignment with engineering, design, and data teams
Seniority
Senior, hands-on IC with team leadership
