Sr. Manager, Website Operations

Betterment HQ - New York City💼 Full-time💰 $141,500–$141,500🗓 2026-09-29 → 2026-10-01

Core

Platform owner for a financial services marketing website, establishing governance, operating models, and publishing standards to ensure compliance, accessibility, and business impact.

Role type

Senior Manager, Website Operations

Builds

Public-facing marketing website, landing pages, and interactive experiences (calculators, tools) for retail investors and advisors.

Domain

Financial Services / Digital Marketing

Deliverable

product features

Required skills

Web operations management, CMS (HubSpot), content modeling, design systems, CRO, A/B testing, technical SEO, AEO, stakeholder management, team leadership

Preferred skills

Financial services industry experience, HTML/CSS/JS knowledge

Technologies

HubSpot, CMS, HTML, CSS, JS

Responsibilities

Establish governance for site navigation, templates, and publishing standards; Lead development of landing pages and site experiences; Partner with Product and Engineering on integrations and interactive experiences; Collaborate on capacity planning for web timelines; Execute website A/B tests and experiments; Improve technical SEO and content discoverability; Provide mentorship to junior team members.

Seniority

Senior, hands-on IC with people management

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About Betterment

Betterment is a leading, technology-driven financial services company that offers investing, savings and retirement solutions for retail investors and investment advisors as well as financial wellness solutions, including a 401(k) for small and medium-sized businesses. Our team is passionate about our mission, to empower people to build wealth with confidence and ease.  We’re headquartered in NYC and offer hybrid NY-based positions (four days/ week in-office, with no required office days during the summer and winter holidays).