Senior Manager, Marketing Decision Science
Core
Lead the Marketing Decision Science team to drive rigorous causal measurement, budget allocation, and performance analytics for Paid Media, SEO, and Retailer Marketing.
Role type
Senior Manager, Marketing Decision Science
Builds
Unified marketing measurement framework (MMM, incrementality testing, LTV, MTA) and analytical tooling
Domain
Grocery delivery, Paid Media, Marketing Analytics
Deliverable
production ML models
Required skills
Marketing mix modeling, Incrementality testing, LTV-based optimization, Causal inference, SQL, Team leadership, Scenario modeling, Budget allocation, Cross-functional stakeholder management, Data fluency
Preferred skills
Geo-experimentation, Bayesian methods, Consumer marketplace experience, Channel-level reporting infrastructure
Technologies
SQL, MMM, LTV, MTA
Responsibilities
Lead and develop a team of 5 Decision Scientists and Marketing Analysts; Own end-to-end delivery of paid marketing analytics workstreams; Drive re-goaling, rebasing, and scenario modeling exercises; Serve as primary analytical point of contact for senior marketing leadership and Finance; Define and drive the Marketing Decision Science roadmap; Partner with Marketing Data Science on measurement architecture; Identify opportunities to improve analytical self-serve and reduce reporting burden.
Seniority
Senior Manager, hands-on leadership
