Senior Data Scientist II - Ads Optimization
Core
Drive analytics, experimentation, and algorithmic strategy for Instacart's $1B+ ads business to optimize bidding, pacing, budgeting, and targeting in real-time.
Role type
Senior IC data scientist (ads optimization)
Builds
Intelligent pacing algorithms, budget allocation systems, and optimization layers for ad supply and demand
Domain
Ad tech / Grocery delivery
Deliverable
production ML models
Required skills
Ads optimization, pacing, targeting, budget allocation, A/B experimentation, causal inference, statistical modeling, adaptive control, model-predictive control
Preferred skills
Collaboration with ads product/sales teams, budget-constrained allocation methods
Technologies
None explicitly listed
Responsibilities
Own analytics and experimentation strategy for pacing and targeting; Design and build intelligent pacing algorithms and budget allocation systems; Lead end-to-end experimentation across optimization systems; Apply causal inference and ML to optimize ad spend distribution; Present findings to leadership; Serve as thought leader and mentor; Collaborate with Product and Sales teams
Seniority
Senior, hands-on IC
