Product Analyst

## About CASHe With a technology-first approach, CASHe is one of India's leading AI-driven credit-led financial wellness platform that offers a full spectrum of consumer finance, savings and investment products designed to help salaried millennials avail of affordable financial services. Since 2016, CASHe has been empowering the underserved sections of society by providing them easy and affordable access to credit that meets their unmet financial needs. It offers hassle-free loans to help people take control of their personal finances regardless of their credit score by utilizing its proprietary AI/ML-backed credit decisioning model called the Social Loan Quotient (SLQ). Headquartered in Mumbai, CASHe has disbursed loans worth over Rs 7,000cr. to over 5 lakh customers. Starting as a personal loan app that has been downloaded over 22 million times, CASHe is now a full-fledged financial services platform that offers its customers credit, insurance, EMI shopping and investment services. ## About the role Join us as an Product Analyst/Associate Product Manager working across credit, wealth, collections and new product development. This is a high ownership role where you will build and scale lending, investment or recovery products while driving end to end user experience and business outcomes. ## Key Responsibilities - Own product lifecycle from ideation to launch across credit, wealth and collections. - Work with engineering, design, data and business teams to ship features fast. - Build and optimize funnels for onboarding, underwriting, investments and repayments. - Drive metrics like AUM, collections efficiency, retention and revenue. - Use data and user insights to identify gaps and improve conversion and experience. - Define PRDs, user journeys, experiments and dashboards. - Track market trends, competitors and regulations to inform roadmap. - Work on 0 to 1 product builds including new financial products and partnerships. ## Requirements - 1 to 3 years of experience in product or fintech. - Strong understanding or interest in lending and personal finance. - Analytical mindset with basic SQL/Excel/Python skills; experience in data visualization (e.g., Power BI) a plus. Excellent communication and problem-solving; ability to thrive in fast-paced startups. ## What you get - End to end ownership across multiple fintech verticals. - Exposure to credit, wealth and collections at scale. - Opportunity to build new products from scratch. - Direct impact on revenue and business growth.