Senior Digital Product Manager – Retention & Post-Purchase
Core
Own end-to-end product strategy for post-purchase, retention, and returning-customer experiences (order tracking, returns, accounts, self-service support, personalization) to drive repeat purchases.
Role type
Senior Digital Product Manager (Retention & Post-Purchase)
Builds
Customer-facing post-purchase surfaces, personalization rules, and checkout optimization initiatives for a DTC apparel brand.
Domain
Direct-to-Consumer (DTC) eCommerce / Apparel
Deliverable
product features
Required skills
Post-purchase product strategy, retention metric ownership, personalization logic, external agency management, end-to-end A/B testing, product analytics fluency, technical fluency in site rendering and personalization rules.
Preferred skills
Experience with subscription or loyalty surfaces, cohort/funnel analysis proficiency.
Technologies
Optimizely, GA4, Contentsquare, Looker
Responsibilities
Define strategy and roadmap for post-purchase surfaces; move north star metric of returning sessions within 30 days; own personalization rules for repeat customers; treat post-purchase journey as a unified product surface; direct checkout optimization agency; partner with Retention/CRM for unified lifecycle messaging; run discovery and own A/B tests end-to-end.
Seniority
Senior, hands-on IC