TikTok & Instagram Reels Strategist | The Points Guy
Core
Owns the strategic thinking and direction behind The Points Guy's TikTok and Instagram Reels presence, ensuring content aligns with editorial priorities and business goals.
Role type
Senior social media strategist (short-form video)
Builds
A proactive content calendar and strategic briefs for TikTok and Reels
Domain
Travel, personal finance, and digital media
Deliverable
product features
Required skills
Social strategy, algorithm analysis, content calendar management, brief writing, performance analysis, competitive awareness, social SEO, compliance knowledge
Preferred skills
Video editing (CapCut, Premiere), strategist + creator model experience, travel/finance background
Responsibilities
Define what content gets made and why, write clear briefs for creators, track algorithm trends, analyze performance data to drive decisions, integrate short-form with editorial pipeline, monitor competitors, optimize for social search
Seniority
Senior, hands-on IC
