Senior Product Designer II - Lifecycle & Growth
Core
Design end-to-end customer journeys for discovery, conversion, reactivation, and retention within Instacart's growth initiatives.
Role type
Senior Product Designer (Growth & Lifecycle)
Builds
High-impact growth experiences, partner-led entry points, incentive flows, and lifecycle campaigns.
Domain
Grocery delivery / E-commerce / Consumer Tech
Deliverable
product features
Required skills
Interaction design, motion design, prototyping, conceptual thinking, complex journey design, cross-functional collaboration, AI tool fluency
Preferred skills
Growth strategy, marketplace/commerce experience, brand integration, advanced prototyping (Figma/Framer/ProtoPie), AI-powered product design
Technologies
Figma, Framer, ProtoPie, AI-enabled tools
Responsibilities
Lead growth initiatives from ambiguous problem framing to launch; reimagine customer journey moments; blend product, brand, and interaction design; prototype new content models and flows; design complex multi-step journeys; partner with Product, Engineering, and Data Science; evaluate tradeoffs using customer insight and metrics; define scalable interaction patterns; raise craft bar through visual and interaction design.
Seniority
Senior, hands-on IC
