Social & Influence Director
Core
Define global social frameworks and lead the multi-market team delivering social media and influencer programs for a major global brand.
Role type
Senior IC Social & Influence Director
Builds
Global social media strategy, creator/influencer ecosystems, and multi-market content campaigns
Domain
Marketing / Social Media / Influencer Marketing
Deliverable
product features
Required skills
Global social media leadership, Creator ecosystem management, Multi-market team leadership, Strategic client advisory, Budget and financial accountability, Gen AI integration and governance
Preferred skills
Experience with emerging social platforms, AI literacy and best practice, Agentic problem-solving approach
Technologies
Gen AI tools, Social listening platforms, Creator management systems
Responsibilities
Define global social standards and best practices; Own end-to-end creator and influencer strategy; Lead and develop a global multi-disciplinary team; Serve as primary social partner to senior client stakeholders; Oversee studio-level and creator programme budgets; Integrate Gen AI tools into studio operations and governance
Seniority
Director, hands-on IC with strategic leadership