Analyst/Senior Analyst, Customer Marketing (Bangkok Based, Relocation provided)
Core
Data-driven analyst supporting the Marketing team to develop at-scale, measurable marketing programs that improve customer lifetime value.
Role type
Senior IC Marketing Analyst (Data & Modeling)
Builds
Data-driven marketing programs, predictive models, and performance dashboards for Agoda's global travel platform.
Domain
Travel technology / Digital Marketing
Deliverable
production ML models | dashboards & analysis
Required skills
Data analysis (SAS, R, SPSS, Python, VBA, SQL), Predictive modeling, A/B testing, Campaign optimization, Dashboard creation, Stakeholder communication
Preferred skills
Digital marketing, Ecommerce, Presentation skills, Negotiation
Technologies
Google Ads, Bing, Tripadvisor, Trivago, Tableau, Power BI
Responsibilities
Experiment with ads/campaign structures and bidding strategies; Analyze vast amounts of data to develop predictive models; Build dashboards to track performance and derive insights.
Seniority
Senior, hands-on IC