Analyst/Senior Analyst, Brand Marketing (Bangkok Based, Relocation provided)
Core
Manage digital campaign planning, A/B testing, and reporting across key digital channels while analyzing brand research projects to deliver insights for strategy.
Role type
Senior Analyst, Brand Marketing
Builds
Digital marketing campaigns and brand research insights for Agoda's global travel platform
Domain
Travel technology and digital marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
SQL, Tableau, Excel (VLOOKUP, Pivot Tables), statistical analysis (p-values, regressions), data cleaning, campaign planning, project management
Preferred skills
Statistics knowledge, data processing practices
Technologies
Facebook, Instagram, Twitter, TikTok, YouTube, Meta, Google
Responsibilities
Conduct A/B testing on social media platforms; optimize critical campaign metrics; communicate test results and campaign learnings through analysis and data visualization; analyze data from digital tests and research studies; liaise with external media partners for planning and execution.
Seniority
Senior, hands-on IC