Lead Product Strategy

Berlin, Germany💼 Full-time🗓 2026-09-10 → 2026-09-26

Core

Lead global strategy for value-added products, premium offerings, and recipe customization to drive retention and monetization in a meal kit business.

Role type

Lead Product Strategy (Menu & Value-Added Products)

Builds

Global customization capabilities, premium recipe portfolios, and upselling UI features for meal kit customers.

Domain

Food Tech / Meal Kits / E-commerce

Deliverable

product features

Required skills

Product management, analytics, experimentation methodologies, statistics, business case development, roadmap planning, cross-functional collaboration

Preferred skills

Multi-market strategy, pricing sensitivity analysis, UI/UX collaboration, team leadership

Technologies

None explicitly stated

Responsibilities

Lead the value-added products roadmap; drive customization strategy across 10+ markets; redefine surcharge recipes strategy to increase average order value; analyze performance of customization and premium initiatives; collaborate with Tech on upselling UI improvements.

Seniority

Senior, hands-on IC

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About HelloFresh

At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Even after celebrating our 10-year anniversary, we continue to see this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy and sustainable options. The