Principal, Public Relation
Core
Lead external communication strategy, manage brand image and reputation, and build public trust through media channels.
Role type
Principal Public Relations Manager
Builds
Corporate messaging, media relations, crisis response protocols
Domain
E-commerce / Public Relations
Deliverable
client delivery
Required skills
Strategic communication planning, media relations management, crisis communication, content development (text/video/image), market trend analysis, digital PR
Preferred skills
Experience at leading companies, tech/e-commerce industry background, degrees in communication/marketing/journalism
Responsibilities
Execute strategic communication plans for media relations, build and maintain relationships with key journalists, lead crisis response and issue follow-up, coordinate internal communications on specific issues
Seniority
Principal, hands-on IC with strategic oversight